1. Introduction

This Cookie Policy explains how Orange Sky Software Inc. ("Orange Sky," "we," "us," or "our") uses cookies, web beacons, pixels, local storage, and similar tracking technologies (collectively, "Cookies") on our website echosaw.com (the "Site") and in connection with the Echosaw Media Intelligence product ("Echosaw" or "the Product").

Cookies are small text files placed on your device (computer, mobile, tablet) when you visit a website. They help the Site remember information about your visit, such as your preferences, login status, and usage patterns, to enhance functionality, performance, analytics, and user experience.

This Policy supplements our Terms of Service, Privacy Policy, Data Retention and Deletion Policy, and AI Use and Disclosure Policy. It applies to visitors to the Site, trial/demo users, registered account holders, and authorized users of Echosaw.

We comply with applicable laws, including the EU ePrivacy Directive (as implemented in Member States), General Data Protection Regulation (GDPR), UK GDPR, California Consumer Privacy Act as amended (CPRA/CCPA), and other relevant privacy regulations.

2. Types of Cookies We Use

We categorize Cookies based on their purpose and necessity:

• Strictly Necessary / Essential Cookies: Required for the Site and Product to function properly. Enable core features such as navigation, secure login, session management, authentication, security (e.g., fraud detection), load balancing, and basic form submissions.
  Legal basis: Legitimate interest / necessary for the provision of the requested service (no consent required under ePrivacy Directive/GDPR).
  Duration: Session-based or up to 1 year (persistent where needed for functionality).
• Performance / Analytics Cookies: Collect information about how visitors use the Site (e.g., pages visited, time spent, navigation paths, errors encountered) to measure performance, improve usability, and understand user behavior. May use tools like Google Analytics (with anonymized IP where configured), or similar services.
  Legal basis: Consent (opt-in required for non-essential tracking).
  Duration: Typically 2 years or less (configurable per provider).
• Functionality / Preference Cookies: Remember choices you make (e.g., language, region, dashboard preferences, dark mode) to provide a more personalized experience on subsequent visits.
  Legal basis: Consent or legitimate interest (where minimal impact).
  Duration: Up to 1–2 years.
• Marketing / Advertising Cookies: Track your browsing behavior across sites to deliver relevant advertisements, measure ad effectiveness, and build interest-based profiles. May use limited third-party marketing tools for promotional campaigns or retargeting.
  Legal basis: Consent (opt-in required).
  Duration: Up to 1–2 years.
• Social Media / Third-Party Integration Cookies: Enable social features (e.g., sharing buttons, embedded content) or login via third-party accounts. May set Cookies when you interact with such features.
  Legal basis: Consent.
  Duration: Varies by provider.

Echosaw is a SaaS media intelligence platform; most tracking focuses on session security and essential functionality. We minimize non-essential Cookies in authenticated areas.

3. Third-Party Cookies

We may allow trusted third parties to set Cookies via the Site for the purposes described above. Examples include:

• Analytics providers (e.g., Google Analytics)
• Authentication/security services
• Hosting/CDN providers
• Limited marketing/advertising platforms (if applicable)

We do not share personal data via Cookies for third-party independent use without consent. Third parties are contractually required to handle data in compliance with applicable laws.

For a current list of specific Cookies (including names, providers, purposes, and durations), refer to our Cookie Consent Management Platform (CMP) banner or dashboard settings, where a detailed Cookie declaration/table is available.

4. Cookie Consent and Management

How We Obtain Consent

On your first visit (or when required), we display a Cookie banner/notice. You can accept all Cookies, reject non-essential Cookies, or customize preferences (granular consent for analytics, functionality, marketing categories).
Consent is opt-in, freely given, informed, and specific. You can withdraw consent at any time with future effect (same ease as granting).

Managing Cookies

• Use our in-browser CMP preferences center (accessible via footer link: "Cookie Settings").
• Adjust browser settings to block or delete Cookies (note: blocking essential Cookies may impair Site functionality).
• For Google Analytics opt-out: Use the Google opt-out browser add-on (where available).
• Do Not Track (DNT) signals: We honor browser DNT where technically feasible, but many features rely on Cookies.

Rejecting non-essential Cookies does not prevent access to core Site/Product features.

5. Similar Technologies

We may use other tracking technologies, such as:

• Web beacons/pixels (for open/click tracking in emails or on-site)
• Local/session storage
• Device fingerprinting (limited, for fraud prevention only)

These are governed by the same principles and consent requirements as Cookies.

6. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, Cookies used, legal requirements, or Product features. Material changes will be notified via email (for registered users), in-app notice, or prominent posting on the Site. The "Effective Date" at the top indicates the last revision.

7. Contact Us

Questions about our Cookie practices? Contact: contact@orangesky.ai.

By continuing to use the Site after the Effective Date, you acknowledge this Cookie Policy. For more details on data processing, see our Privacy Policy.